Privacy Policy

How we collect, use, and protect your information

Effective Date: December 14, 2025

Introduction

DTMA Platforms LLC, operating as TrueFieldIQ ("we," "our," or "us"), operates the BMD Cross-Reference mobile application ("App"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the App.

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Account Information

When you create an account, we collect:

  • Email address
  • Name
  • Company name
  • Password (stored securely using encryption)

Usage Data

We automatically collect information about how you use the App:

  • Cross-reference searches and lookups
  • Features accessed
  • Time and date of usage

Device Information

We may collect device-specific information:

  • Device type and operating system
  • Unique device identifiers
  • IP address

Camera and Photos

The App uses your device camera to scan competitor nameplates. Images are processed to extract text and are not stored permanently on our servers unless you explicitly save them.

Location Data

With your permission, we may collect approximate location data to provide location-relevant services. You can disable location access through your device settings.

How We Use Your Information

We use the information we collect to:

  • Provide and maintain the App
  • Process your cross-reference lookups
  • Create and manage your account
  • Send important notifications about the App
  • Improve and optimize the App experience
  • Analyze usage patterns to enhance our services
  • Respond to your inquiries and support requests
  • Protect against unauthorized access and abuse

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party companies that assist us in operating the App (e.g., cloud hosting, analytics)
  • Legal Requirements: When required by law or to respond to legal process
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you have given us explicit permission

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure password hashing
  • Regular security assessments
  • Access controls and authentication

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data by contacting us at support@truefieldiq.com.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Opt-out: Opt out of certain data collection practices

To exercise these rights, contact us at support@truefieldiq.com.

Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" above. Your continued use of the App after any changes indicates your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Email: support@truefieldiq.com